In my recent meetings with new clients, I've discovered that the majority of them had a negative experience with their previous digital marketing agency. It could be something to do with the website speed, SEO, or the quality of leads they've acquired through social media. Daily, I hear from clients who are dissatisfied with previous agency contacts. The majority of the time, a lack of trust leads to improvements to an existing website or a reduction in media budget with a new agency. So, in this article, I'll present five-point guidance on how a client should choose a digital agency to work with.
As a client, you must recognise that digital is merely a channel or platform through which you can engage with potential customers. So, when looking for the finest digital marketing agency, look for one that can create content relating to your company. As a result, when digital ad agencies present you with media strategies, you should also ask them a question about content marketing.
Most clients attempt to quantify the number of posts their social media agency provides within a given budget, but they must consider factors other than post design. Because if you ask yourself why you will follow your own social media profile, you will find the answer. This can give you a lot of clarity. Customers want to know how you are reacting to what is going on around you. As a result, you must select an advertising agency that is contextual in its approach to social media.
During a conversation with friends from several digital marketing services in Mumbai and the surrounding areas, I realised that very few genuinely think outside the box and go beyond typical targeting. For example, while selling furniture on social media, you should consider consumers who aren't interested in home decor. You should target folks who are getting married or who have recently divorced, as these are the people who are likely to be setting up a new house and want furniture. Experimenting with consumer digital identities can generate better results.
One day, while working on a digital campaign for a real estate client, I received a call from him asking me to put the campaign on hold. He used to generate leads for less than Rs. 50. When I asked him why he said he hasn't called any of the leads we've generated in the last week. The best time to call a lead is during the first 10 minutes, as the chances of conversion decrease after that. the client should work with a digital marketing agency that priorities the client's goals, determines operational bandwidth, and then develops an execution strategy for the client.
Most agencies inquire about their clients' budgets, and the clients, in turn, inquire about how much budget they should have. Because digital media companies charge a 15% agency commission, clients believe that the agency will try to acquire the most media budget from them. Rather, clients need to recognise that to compete in a digital arena, they must have an optimal budget that will allow them to achieve specific outcomes. It is not about the client recommending or the agency recommending, but about how much budget is required initially and how much we can spend. Doing a competitive analysis and forecasting for several campaign scenarios can provide customers with more clarity on the results they can expect.
DFox Media is a performance-driven digital marketing agency in Mumbai that has delivered outcomes that have exceeded industry standards for all digital marketing campaigns managed for customers from various industries.
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